Airbnb has unveiled new social features for Airbnb Experiences, designed to foster deeper connections among travelers and enhance the overall experience before, during, and after a trip. Here's a breakdown of what's new: New Social Features - Who's Going: Before booking an experience, guests can now see who else is attending, including their names and where they're from—if those guests choose to share their profiles. This helps travelers feel more connected and informed before committing. - Direct Messaging: After meeting fellow guests during an experience, users can now request to message them directly through the Airbnb app. This makes it easier to stay in touch or even plan future adventures together. - Connections in Profile: A new “Connections” section in the Airbnb profile tab allows users to view and reconnect with people they’ve met during past experiences. These features are designed with privacy in mind—users have full control over what they share and with whom. Why It Matters Airbnb’s goal is to make travel more about people and shared experiences, not just places. According to a recent survey, over 70% of travelers want to know more about fellow guests before booking an experience. These updates aim to meet that desire while maintaining user privacy and safety.
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