The Good Craft Co. Caps Off a Remarkable Debut Year with a Win at ProWine Mumbai

From launching India's first craft spirits platform to breaking ground on a landmark destination in Goa, The Good Craft Co. by Diageo India completes a milestone first year, winning its first award at ProWine Mumbai 2025

Award & Recognition
- TGCC by Diageo India won the award for “Excellence in Creating a World-Class Platform to Promote Indian Craft Spirits” at ProWine Mumbai 2025, India’s leading international trade fair for wine, spirits, and craft beverages.
- This marks a defining milestone in its debut year, positioning TGCC as a champion of India’s craft spirits movement.

Journey in Year One
- Launch: September 2024, as India’s first dedicated craft spirits platform.
- Community Building: Hosted immersive sessions at The Flavour Lab in Bangalore, covering:
- Sustainability and food circularity with Kase and Saving Grains.
- India’s liquid heritage with Aniruddha Mookerji, spotlighting indigenous spirits like Mahua.
- Collaborations with homegrown brands such as Godawan, Nao Spirits, and Pistola.

Innovation & Experiences
- Living Wall of Flavours: Over 60 live ferments curated by Payal Shah of Kobo Fermentary.
- Cocktail Workshops: Led by resident mixologist Neil Alexander, exploring flavour-building and new techniques.
- Collaborations: Partnerships with independent craft brands like Nisaki Gin, reinforcing TGCC’s open, collaborative ethos.

Looking Ahead
- The Good Craft Co. Flavour Market (Goa, 2026):
- Planned as one of the world’s largest destinations dedicated to Indian craft spirits.
- Will feature a craft distillery, nanobrewery, innovation lab, retail hub, and immersive experience centre.
- Built on historic grounds where India’s first single malt was produced.
- Expansion of The Flavour Lab into coffee, chocolate, and other emerging craft spaces shaping India’s flavour story.

Significance
TGCC’s win at ProWine Mumbai validates its role in championing quality, innovation, and community. It signals India’s growing influence in the global craft beverage landscape, blending heritage with modern creativity.