Minor Hotels Debuts in Malta with the Signing of NH Collection Sliema Malta

Minor Hotels has officially entered the Maltese market with the signing of NH Collection Sliema Malta, under a franchise agreement, marking a key milestone in its global expansion strategy.

Key Highlights
- Location: Situated in the city of Sliema, a prime coastal destination known for shopping, dining, and seafront promenades.
- Brand: Operates under the NH Collection brand, part of Minor Hotels’ diverse portfolio.
- Strategic Move: This is Minor Hotels’ first property in Malta, expanding its footprint to 59 countries worldwide.
- Portfolio Strength: Minor Hotels now manages over 640 hotels, resorts, and branded residences, including Anantara, Avani, Tivoli, Oaks, nhow, and Elewana Collection.

Expansion Strategy
- The Malta debut reflects Minor Hotels’ commitment to strengthening its European presence.
- The group is leveraging franchise agreements, ownership, joint ventures, leases, and management contracts to accelerate growth.
- This move aligns with its vision of crafting innovative guest experiences while building lasting partnerships.

Significance
- Enhances Malta’s appeal as a luxury tourism destination by introducing a globally recognized brand.
- Strengthens Minor Hotels’ positioning in the Mediterranean hospitality market.
- Adds value to the Global Hotel Alliance (GHA) loyalty program, offering unified recognition for guests worldwide.

This debut is part of a broader wave of European expansion, with Minor Hotels actively signing new properties and refreshing existing ones to capture rising demand.