Run the World: Agoda Unveils Top Marathon Destinations Among South Korean Travelers

The number of running enthusiasts in South Korea has constantly increased in recent years, with the running population estimated to have surpassed 10 million this year, according to the Ministry of Culture, Sports and Tourism. As interest in running continues to grow, more travelers are now combining their passion for running with travel.

Top International Marathon Destinations
- Tokyo, Japan –
Most sought-after destination; 72% increase in searches.

- Sydney, Australia –
74% increase; boosted by K-pop idol Danielle (New Jeans) participating in the TCS Sydney Marathon.

- New York City, USA –
115% surge; featured on reality TV show I Live Alone with entertainer Kian84 joining the race.

- Taipei, Taiwan –
Over 20,000 annual participants in the Taipei Marathon.

- Athens, Greece – Historic “original marathon course,” also used in the 2004 Olympics.

Domestic Favorites
- Seoul – Leading with 118 marathon events in 2024, including the Seoul International Marathon.
- Gyeongju – Popular for its scenic and historic routes via the Gyeongju International Marathon.
- Daegu – Fastest-growing destination; 190% increase in searches, with 40,000+ registrations for the 2026 Daegu International Marathon.

Why the Surge?
- Running population in South Korea has surpassed 10 million.
- Millennials and Gen Z are driving the trend, combining fitness with travel.
- Celebrity participation and media coverage are fueling interest.
- Agoda is offering bundled travel packages with flights, accommodations, and activities tailored to marathon schedules.

This shows how sports tourism is becoming a powerful motivator for international and domestic travel among South Koreans.