Skyscanner Reveals The Seven Trends Shaping Travel In 2026

Skyscanner’s Travel Trends 2026 report identifies seven key shifts in traveler behavior, emphasizing personalization, purpose, and creativity in trip planning. Here’s a breakdown of the seven trends shaping travel in 2026:

1. Glowmads
Beauty rituals are influencing travel choices. Travelers are incorporating skincare routines into their itineraries, visiting iconic beauty retailers, and exploring local beauty cultures—especially in destinations like Seoul. 33% of global travelers want to experience local beauty culture, and 20% are influenced by TikTok and social media.

2. Shelf Discovery
Culinary tourism is shifting from fine dining to local grocery experiences. 35% of travelers plan to shop at local supermarkets during their holidays. From Tokyo vending machines to Iceland’s geothermal bread, snack aisles are becoming cultural hotspots.

3. Altitude Shift
Mountain escapes are no longer just for winter. 76% of travelers are considering alpine getaways in summer or autumn. Destinations like the Dolomites and Canadian Rockies are gaining popularity for their serenity and off-peak appeal.

4. Bookbound
Literature-inspired travel is booming. 57% of travelers have booked or considered trips based on books—whether it’s reading retreats, visiting famous libraries, or following the paths of fictional characters.

5. Catching Flights and Feelings
Travel is becoming a way to meet new people. 55% of travelers have considered traveling overseas for friendship or dating. Solo travel is on the rise, with hotel bookings using the “solo” filter jumping 83% year-over-year.

6. Family Miles
Multi-generational travel is growing. 31% of travelers plan to travel with family, including parents and grandparents. Budget-conscious younger travelers are finding creative ways to make these trips happen.

7. Destination Check-in
Hotels are becoming the destination themselves. 29% of travelers choose accommodations that are part of the experience—valuing unique architecture, design, and vibes over traditional lodging.

The Future of Travel
Travelers are seeking richer, more rewarding experiences. 84% say they’ll travel abroad as much or more in 2026 compared to 2025. AI is expected to evolve from assistant to agent, helping travelers with inspiration, planning, and real-time support.