Hilton To Add Nearly 4,000 New Luxury and Lifestyle Keys Across South East Asia

Hilton is set to add nearly 4,000 new luxury and lifestyle hotel rooms across South East Asia, reinforcing its position as the region’s fastest-growing hospitality brand.

This expansion, announced in October 2025, includes 17 new properties across six countries—Malaysia, Singapore, Thailand, Indonesia, Vietnam, and the Philippines. New Openings and Brand Debuts.

Malaysia
- Waldorf Astoria Kuala Lumpur (2026):
272 suites, luxury dining, and a grand ballroom.

- Conrad Kuala Lumpur (2026):
481 rooms, five dining venues, and extensive meeting spaces.

- The Nautilus Resort, Curio Collection (2027):
Beachfront resort in Langkawi.

- Tapestry Collection in Melaka (2028):
231-room hotel near Dutch Square.

Vietnam
- Waldorf Astoria Hanoi (2027):
Transformation of Hilton Hanoi Opera.

- Conrad Hoi An (2030):
Beachfront resort near UNESCO heritage town.

- Conrad Phu Quoc (2027):
Part of a major development for the APEC Summit.

- LXR Hotels in Da Nang (2028):
80-room retreat on Đảo Xanh island.

- NHAAN Resort & Spa Hoi An, Tapestry Collection (2026):
All-villa retreat.

Thailand
- Conrad Bangkok Sukhumvit Queen’s Park (2027):
Second Conrad in Bangkok.

- The Rawai Phuket, LXR Hotels & Resorts (2029):
Nature-immersive beachfront resort.

- Kahavadi Chiang Rai, Curio Collection (2026):
Scenic riverside retreat.

- Canopy by Hilton Bangkok Sukhumvit (2026):
Rooftop bar and wellness-focused design.

- Nivata Koh Samui, Tapestry Collection (2027):
78-room coastal resort.

Singapore
- NoMad Singapore (2026):
First NoMad hotel in Asia Pacific, located on Orchard Road.

Indonesia
- Waldorf Astoria Bali (2029):
71 villas and 68 suites with panoramic ocean views.

Philippines
- Canopy by Hilton Makati (2027):
400-room hotel with rooftop bar and speakeasy.

Strategic Vision
- Hilton aims to grow its luxury and lifestyle portfolio in Asia Pacific by at least 50% over the coming years.
- The expansion is driven by rising demand from affluent and middle-class travelers seeking authentic, design-led experiences.

Leadership Insights
> “Today’s travelers are seeking more than just a place to stay – they’re looking for brands that align with their values, offer authentic, enriching experiences, and anticipate their evolving needs,” said Tal Shefer, SVP, Brand Management, Asia Pacific, Hilton.

This expansion reflects Hilton’s commitment to purposeful design, intuitive service, and deep cultural connection across the region.