OpenTable Unveils Revamped Loyalty Program - OpenTable Regulars
OpenTable has officially launched its revamped loyalty program, OpenTable Regulars, designed to offer diners more ways to earn and redeem rewards while helping restaurants attract repeat guests. Key Features of OpenTable Regulars: - Points for Reservations: Diners earn 100 points per completed reservation, with select bookings offering up to 1,000 points. - Flexible Redemption: - In the U.S., points can be used to offset dining bills. - In select global markets, points can be redeemed for prepaid experiences like wine tastings, prix fixe menus, or dinner-and-a-show. - Points can also be exchanged for Amazon gift cards in the U.S., Canada, UK, Australia, and Germany. New Gold Status Tier: - Achieved by completing six reservations within 12 months. - Benefits include: - Priority Notify Me: Early alerts for last-minute openings. - Uber One Membership: Six months free for new Gold members in select markets (U.S., Canada, UK, Australia, Mexico, Germany, Ireland). Loyalty Hub: - A new online and in-app dashboard lets users track points, access perks, and redeem rewards seamlessly. OpenTable’s Chief Growth Officer, Robin Chiang, emphasized that the program is “a big win for diners” and will continue to expand with more benefits over time.
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