Jammu and Kashmir to Host the 17th ATOAI Annual Adventure Convention

The Adventure Tour Operators Association of India (ATOAI) has officially announced that its 17th Annual Adventure Convention will be hosted in Srinagar, Jammu & Kashmir from December 17–20, 2025.

Key Highlights
- Theme: “Indian Adventure Tourism: Safe, Sustainable & Resilient”

- Focus Areas:
- Reviving adventure travel in India
- Strengthening safety and sustainability frameworks
- Positioning India as a global leader in responsible adventure tourism

- Events:
- High-impact keynote sessions & panel discussions
- Workshops on safety, innovation, sustainability, and skill development
- Awards of Excellence recognizing best practices in the adventure sector
- Immersive field visit to Pahalgam, showcasing eco-sensitive adventure tourism

Significance
- The convention symbolizes the revival and resilience of adventure tourism in Jammu & Kashmir, highlighting its breathtaking landscapes, improved infrastructure, and community-driven tourism initiatives.
- It will be organized as a net-zero event, minimizing environmental footprint and promoting eco-friendly practices.
- Leadership includes Paras Loomba (Convention Chairman), Rauf Tramboo (Co-Chair, ATOAK), Yog Chinmoy Dutt, and Arvind Bhardwaj, representing unity across India’s adventure community.

This convention is expected to be a milestone in India’s tourism journey, reaffirming Jammu & Kashmir as the crown jewel of adventure travel.