Choice Hotels International to Make Landmark Entry into Africa Starting with Three Hotels in Kenya

Choice Hotels International has announced a landmark entry into Africa with the signing of three directly franchised hotels in Kenya, expected to open in early 2026. Key Highlights:

First African Expansion:
- An Ascend Collection property in the Maasai Mara National Reserve, offering boutique, upscale accommodations for safari travelers.
- A Clarion Hotel and a Quality Inn in Nairobi’s central business district, catering to both business and leisure demand.

Master Development Agreement:
- At least 15 additional hotels planned across sub-Saharan and southern Africa by 2030.
- Led by franchisee Aniket Shroff, marking his first international venture with Choice Hotels.

Strategic Growth:
- Strengthens Choice Hotels’ Europe, Middle East, and Africa (EMEA) portfolio, now approaching 64,000 rooms.
- Builds on recent expansions in China, Argentina, Suriname, France, and Brazil.
- International division generates approx. $3 billion in gross rooms revenue, with profitability expected to double by 2027.

Why It Matters
- For Travelers: Expands access to Choice Privileges loyalty program across Africa, adding new destinations for members.
- For Franchisees: Provides tools, resources, and support to succeed in emerging hospitality markets.
- For Africa’s Tourism Industry: Signals growing confidence in Africa as one of the world’s fastest-growing hospitality markets.

📌 This move positions Choice Hotels as a serious global player, bringing its award-winning brands to new, high-value regions.