JW Marriott and Marimekko Invite Guests to Discover Joyful Experiences and Mindful Living

JW Marriott has unveiled a unique collaboration with Finnish design house Marimekko across Greater China, blending mindful luxury with bold artistry.

Key Highlights of the Collaboration
- Campaign:
Part of JW Marriott’s “Stay in the Moment” initiative, the partnership introduces immersive experiences that combine Marimekko’s vibrant prints with JW Marriott’s serene luxury.

- Curated Experiences:
- Blissful Stay Suites: Nine JW Marriott hotels in Shanghai, Hong Kong, Beijing, Chengdu, and Xi’an will feature Marimekko-themed rooms with patterned bedding, bathrobes, tea sets, and exclusive tote bags.
- Afternoon Tea & Workshops: Collaborative tea experiences inspired by Marimekko prints, plus artisanal workshops on creative expression and mindfulness.
- Shanghai Pop-Up (Nov 7–9, 2025): A limited-time installation at Hotung House featuring paper art, botanical décor, fragrance blending, and pet-friendly sessions.

- Leadership Remarks:
- Bart Buiring (Marriott International) emphasized the fusion of bold colors with serene luxury.
- Natacha Defrance (Marimekko) highlighted the mission to bring joy and color to everyday life.

Strategic Importance
- Positions JW Marriott as a leader in mindful luxury travel, appealing to guests seeking balance, creativity, and cultural immersion.
- Strengthens Marimekko’s presence in Asia-Pacific, showcasing its globally renowned art of printmaking.
- Reflects a growing trend in hospitality: experiential stays that go beyond accommodation to offer wellness, creativity, and emotional connection.

📌 This collaboration is a perfect example of how luxury hospitality is evolving—where design, mindfulness, and cultural storytelling converge to create memorable journeys.