MakeMyTrip’s ‘Travel Ka Muhurat’ Maps India’s Expanding Travel Footprint

MakeMyTrip’s inaugural ‘Travel Ka Muhurat’ campaign has revealed fascinating insights into India’s evolving travel behavior over just six days (October 29–November 3, 2025).

Expansive Booking Footprint
- Domestic Reach: Properties were booked in 1,441 Indian cities, showcasing widespread participation.
- Global Reach: Bookings spanned 834 cities across 109 countries, reflecting India's growing international travel appetite.

Accommodation Trends
- Domestic Stays: Over 40,000 unique properties booked, including 603 properties that hadn’t been booked in over a year.
- International Stays: 7,911 unique properties booked across the globe.
- Premium Preference:
- Domestic: 1 in 3 bookings were for 4- or 5-star hotels, with average stay length rising from 1.7 to 1.8 nights.
- International: 64.5% of bookings were premium stays, with an average stay of 4.9 nights.

Flight Booking Insights
- International Flights: Bookings covered 362 airports in 115 countries, serviced by 113 airlines.
- Advance Planning: Early bookings for year-end flights doubled, indicating a shift toward proactive travel planning.

Value-Conscious Travelers
- Discount Usage: A whopping 96% of domestic hotel bookers used discount coupons and partner offers (HDFC, ICICI, Axis Bank, Visa, RuPay).
- Popular Destinations:
- Domestic: Goa, Jaipur, Udaipur, Lonavala
- International: Dubai, Pattaya, Bangkok, Phuket, Singapore, Kuala Lumpur, Bali, London, Krabi, Langkawi

Engagement Drivers
- Lightning Drops: Time-bound deals (6–9 PM daily) saw high participation.
- Campaign Continuation: Weekly themes and partner offers will keep the momentum going through November.

Rajesh Magow, Co-Founder & Group CEO of MakeMyTrip, emphasized the campaign’s goal to foster better planning and value for travelers, partners, and the industry.