Traveloka and Singapore Tourism Board launch regional campaign to inspire spontaneous weekend getaways to Singapore

Traveloka, Southeast Asia's leading travel platform, and the Singapore Tourism Board (STB) strengthen their partnership with the launch of a new regional marketing campaign targeting young travellers titled 'A World of Experiences Await'.

Campaign Overview
- Title: A World of Experiences Await - Partners: Traveloka (Southeast Asia’s leading travel platform) and Singapore Tourism Board (STB).
- Objective: Inspire spontaneous weekend getaways to Singapore, targeting young travelers and repeat visitors from Southeast Asia.
- Markets Focused: Indonesia, Malaysia, Vietnam, and Thailand

Key Features
- Compact City Advantage: Singapore’s layout allows visitors to enjoy multiple activities in a single day.
- Efficient Transport: Public transport makes it easy to move seamlessly between attractions.
- Fresh Experiences: Campaign highlights lesser-known attractions, hidden gems, and reimagined local experiences.
- Family-Friendly: Special deals for group travel, positioning Singapore as a multigenerational playground

Attractions & Experiences
Hidden Gems
- Littered with Books: Independent bookstore in a conservation shophouse.
- Née Vintage: Curated vintage luxury goods.
- New Bahru: Lifestyle hub with 40+ homegrown brands

Family Fun
- Singapore Oceanarium: Immersive marine exhibits.
- Bird Paradise: Colorful bird encounters and shows.
- Rainforest Wild Asia: Adventure-based zoological park

Off-the-Beaten Path
- Kayaking at Punggol Waterway: Blend of nature and urban life.
- Ginlee Pleat Bag Workshop: Craft and sustainability experience.
- Mr Bucket Chocolaterie Workshop: DIY chocolate-making

Digital Engagement
- Traveloka App Integration:
- Stackable discount coupons for flights, hotels, and activities.
- Valid during campaign period: Nov 2025 – Mar 2026.
- Personalized Recommendations: Traveloka leverages destination expertise to suggest offbeat experiences

Statements
- Terrence Voon (STB Executive Director, Southeast Asia): Praised Traveloka’s role in showcasing Singapore’s diverse experiences.
- Albert (Co-Founder of Traveloka): Emphasized long-term commitment to authentic experiences and deeper cultural connections

In short:
This campaign positions Singapore as a spontaneous, accessible, and culturally rich getaway destination, blending hidden gems with family-friendly attractions, all supported by Traveloka’s digital ecosystem.