LXR Hotels and Resorts to Debut in Greece with Sandblu Santorini: A Cycladic Sanctuary at the Foothills of Ancient Thira

Hilton and RMKA Private Company today announced the signing of Sandblu Santorini, marking the highly anticipated debut of LXR Hotels & Resorts in Greece.

Resort Overview
- Brand: LXR Hotels & Resorts (part of Hilton’s luxury collection).
- Property: Sandblu Santorini.
- Opening: Summer 2026.
- Location: Kamari, Santorini — nestled at the foothills of Ancient Thira on the island’s eastern coast.
- Key Count: 66 rooms, suites, and villas (29 with private pools).

Design & Atmosphere
- Inspired by the charm of a Cycladic village, with stone exteriors and whitewashed walls.
- Elevated position overlooking the Aegean Sea and Kamari’s black sand beach.
- Interiors blend contemporary textures with volcanic landscape influences.
- Nearly one-third of accommodations feature private pools; three villas offer ultimate privacy.

Amenities & Experiences
- Wellness: Two infinity pools, spa with sauna and indoor pool, yoga garden, two-storey fitness studio.
- Dining: Signature restaurant designed by Rockwell Group, all-day dining venue, wine bar, wine cellar, bakery.
- Family-Friendly: Dedicated kids club.
- Lifestyle: Curated high-end retail boutiques.
- Beach Access: Private beach area for guests.

Strategic Importance
- Marks the first LXR property in Greece, expanding Hilton’s luxury footprint in Europe.
- Adds to LXR’s growing portfolio of nearly 40 properties worldwide.
- Positioned as a sanctuary for seasoned adventurers, blending cultural heritage with modern luxury.
- Conveniently located near Santorini International Airport and port, with hiking trails to Ancient Thira.

Leadership Statements
- Feisal Jaffer (Global Head, LXR Hotels & Resorts):
“Sandblu captures the ethereal spirit of Santorini in a way that is both understated and deeply refined.”
- Leonidas Anagnostou (General Manager, Sandblu):
“Our vision is to create a resort that captures the authentic soul of Santorini, inviting guests into a rare and enriching connection with one of the world’s most breathtaking destinations.”

Key Takeaway:
Sandblu Santorini will be a Cycladic sanctuary that combines refined design, wellness, and cultural immersion, marking Hilton’s luxury brand debut in Greece.