Mahindra Holidays Sets Bold Vision for Leisure Hospitality

Mahindra Holidays & Resorts India Ltd. (MHRIL) has unveiled a bold new vision to become India’s #1 leisure hospitality player, marking a significant strategic expansion beyond its core vacation ownership business.

Scaling the Core
- Accelerated inventory growth to reach 10,000 keys by FY30.
- Launch of Keystone – a Privileged Access Program offering concierge services and flexible membership plans.
- Premiumization of the resort portfolio.
- Rebranding of Club Mahindra to Club M, reflecting a refreshed identity.

Building the New
- Introduction of Mahindra Signature Resorts, a luxury leisure brand designed for families seeking immersive, sophisticated experiences.
- Target to scale this brand to 2,000 keys by FY30.

Investment Commitment
- Initial investment of ₹1,000 crore through its wholly owned subsidiary, Mahindra Hotels and Residences India Limited.

Strategic Importance
- Diversifies MHRIL’s portfolio from vacation ownership into mainstream leisure hospitality.
- Positions Mahindra Holidays to capture fast-growing categories and customers in India’s tourism sector.
- Strengthens its global footprint, complementing its 118 resorts in India & abroad and 33 timeshare properties in Europe via Holiday Club Resorts Oy (HCR), Finland.

Leadership Perspective
Manoj Bhat, MD & CEO, emphasized that rising affluence and demand for experiential holidays are reshaping family travel. The company’s two-brand strategy—Club M and Mahindra Signature Resorts—aims to secure leadership in the leisure market.