W Hotels New Season of Hotel Tales: A Global Storytelling Series Spanning Music, Taste, Culture, and Connection

W Hotels, part of Marriott Bonvoy’s global portfolio of over 30 extraordinary brands, unveils the global rollout of the newest season of Hotel Tales, an editorial-documentary series revealing the spontaneous moments that can only occur across the brand’s expansive global portfolio and enticing guests to “next time, be there.”

What’s Happening
- W Hotels (part of Marriott Bonvoy) has launched a new season of Hotel Tales, its cinematic editorial-documentary series.
- The series captures spontaneous, unscripted moments across W Hotels worldwide, blending bold design, culture, and performance.

Featured Creatives
This season spotlights five diverse talents:
- Orville Peck – artist & performer, starring in The Masked Chase at W Austin.
- Emma Winder – model & presenter, in Missed Postcards at W Budapest.
- Isaac Carew – chef & model, exploring culinary creativity at W Florence.
- Adwa Bader – multidisciplinary artist, overcoming writer’s block at W Dubai – Mina Seyahi.
- Kenny Kwan – artist, in A New Stage at W Macau – Studio City.

The Concept
- Each episode is a playful, cinematic story where everyday hotel experiences transform into unforgettable adventures.
- Themes span music, taste, culture, and connection, highlighting W Hotels’ signature Whatever/Whenever service and vibrant design.

Bigger Picture
- The series reflects W Hotels’ global brand evolution, with over 70 destinations worldwide.
- It’s part of Marriott’s push to blend luxury lifestyle hospitality with storytelling, encouraging guests to “next time, be there.”
- New stories are set to debut in 2026, continuing the expansion across digital platforms like Instagram, TikTok, YouTube, and W Hotels’ editorial hub The Angle.