Koffelo Launches NOC, A Cold Brew Shot That Delivers Café-Style Coffee in 5 Seconds

Koffelo, a new-age Indian coffee brand focused on innovation and convenience, has announced the launch of NOC (Nitrogen Over Coffee) — a cold brew shot that prepares café-level cold brew in just five seconds, eliminating the traditional 24-hour brewing process.

What is NOC?
- NOC = Nitrogen Over Coffee: A 20 ml cold brew shot that instantly transforms into café-style cold brew in 5 seconds.
- Concentration: 2.4× stronger than regular cold brew.
- Nutrition: Only 15 calories, no added sugar, low acidity, less bitterness.
- Energy: Delivers natural caffeine with no crashes, jitters, or stomach discomfort.

How It Works
- Nitrogen infusion enhances texture and freshness.
- When poured, it produces a hiss and cascading effect, creating a creamy mouthfeel without chemicals or preservatives.
- Can be mixed with water, milk, soda, tonic, smoothies, or mocktails.

Why It Matters
- Convenience: Collapses the traditional 8–24 hour cold brew process into a shot-and-pour experience.
- Target Audience: Fitness-conscious consumers, professionals, students, and wellness-focused millennials.
- Sustainability: Positioned as a cleaner alternative to energy drinks.

Coffee Craftsmanship
- Made from Brazilian and Ethiopian Arabica beans, slow extracted for flavor.
- Sealed for freshness and consistency.
- Part of Morning Brew Pvt. Ltd., which also offers Cold Brew Signature instant powder, Instant Specialty Coffee, Extra Bold Coffee, and Coffee Strong blends.

Founder’s Vision
- Gaurav Varshney, Founder of Koffelo:
> “Cold brew in India was either too slow or too inaccessible. With NOC, our goal was to get premium café experience and make it part of everyday life. Coffee should move at your speed, not slow you down.”