Air France reissues its iconic advertising posters designed by Georges Mathieu

Air France has just reissued a selection of its iconic advertising posters originally designed by French artist Georges Mathieu in 1967. Here are the highlights:

About the Posters
- Origins: Commissioned in 1966, Mathieu created 15 posters to promote Air France’s global destinations.
- Style: Each artwork embodied the essence of a country—France, Egypt, the U.S., Japan, India, and more.
- Legacy: They were among the first examples of art in advertising, blending fine art with commercial travel promotion.

The Reissue (2025)
- Initial Collection: Six posters are now available, featuring France, Great Britain, Canada, the United States, South America, and Mexico.
- Future Release: Posters for other destinations will follow in 2026.
- Production: Recreated with modern printing techniques, in collaboration with the Georges Mathieu Committee and artisan printers.
- Formats: Two sizes (30×40 cm and 50×70 cm), starting at €90.
- Limited Edition: Only 500 copies per poster per size.

Where to Buy
- Online: .
- In Paris: At the Air France pop-up store and the Oneart stand at Le Bon Marché Rive Gauche.

Why It Matters
- These posters are part of the Air France Legend collection, celebrating nine decades of the airline’s history.
- They highlight how Air France has used art to inspire dreams of travel and build its brand identity.
- With over 1,500 works in its archives, Air France holds one of the world’s largest poster collections.