FNP Taps into Youth Culture with Strategic Festive Collaborations with Starbucks and House of Candy

FNP, India’s leading gifting platform, today announced two strategic festive collaborations with Starbucks and House of Candy.

The Collaborations
Starbucks x FNP
- Launch of a curated Christmas gift collection inspired by café culture.
- Includes Starbucks’ signature festive mugs paired with FNP’s hallmark curation.
- Designed for Secret Santa exchanges, birthdays, anniversaries, and intimate celebrations.
- Focuses on personal, seasonal, and socially expressive gifting moments.

House of Candy x FNP
- Introduces candy hampers, themed bundles, and candy bouquets.
- Emphasizes colour, nostalgia, and playfulness to appeal to Gen Z.
- Starts with a Christmas drop, extending into New Year, Valentine’s Day, and other seasonal events.

Strategic Vision
- Part of FNP’s 2025–26 vision to build a culture-driven gifting ecosystem.
- Aims to premiumise the gifting category with brand-led curations.
- Strengthens FNP’s role as a celebration brand by aligning with youth culture and drop-culture trends.

Marketing & Availability
- Exclusively online at FNP.com.
- Supported by digital-first campaigns, influencer storytelling, and immersive social content.
- Limited-edition drops enhance exclusivity and desirability.

Leadership Insight
- Avi Kumar, CMO at FNP:
> “Starbucks adds the warmth and premium cues of global café culture, while House of Candy brings the visual joy and nostalgia today’s youth connect with. Together, they elevate the aspirational value of our gifting collections and make them more expressive, desirable, and shareable.”