Holiday Inn Commemorates 50 Years in Greater China, Unveils its Next-Generation Brand Evolution

Holiday Inn is celebrating 50 years in Greater China with a major milestone: the unveiling of its next-generation brand evolution.

Key Highlights from the Celebration
- Commemorative Brand Book:
Holiday Inn released a special 50th-Anniversary Brand Book featuring real stories from guests, colleagues, and hotel owners, weaving together five decades of heartfelt hospitality.

- Heritage & Growth:
The journey began in 1975 with the opening of Holiday Inn Golden Mile Hong Kong, the brand’s first hotel in Greater China. Today, Holiday Inn has over 250 hotels open or in the pipeline across the region.

- Brand Ambassador:
Renowned actress Cecilia Yip was announced as the official Brand Ambassador, highlighting the brand’s cultural connection.

- Celebratory Initiatives:
The anniversary was marked with short films based on real guest stories, a nationwide themed exhibition tour, and interactive hotel experiences.

Next-Generation Holiday Inn
- New Brand Proposition: “The Brighter Side of Travel” – focusing on warmth, connection, and innovation.
- Design Evolution:
- Reimagined lobby lounge as a lively, multi-purpose social hub.
- Introduction of the “Smile Wall”, crafted from sustainable materials and infused with local cultural elements.
- Guestrooms redesigned with smart controls, height-adjustable desks, family-friendly layouts (double vanities, sofa beds).
- Service Enhancements: Refreshed staff uniforms, upgraded service rituals anchored in the signature Holiday Inn “smile”.

Strategic Outlook
Holiday Inn plans to expand into emerging markets and strengthen its presence in key cities across Greater China, continuing to serve as a warm and reliable travel companion for millions of guests.

This evolution blends heritage with modernity, ensuring Holiday Inn remains a trusted brand while embracing the future of hospitality.