Family Travel Trends for 2027: Focus Shifts Towards Meaningful Experiences and Quality Time
Family holidays are evolving. As parents rethink what makes a getaway truly memorable, the focus is shifting away from packed schedules and endless entertainment towards experiences that give families the opportunity to slow down, reconnect, and create meaningful memories together.
Changing Family Travel Preferences
- Family holidays are evolving, with travellers moving away from packed itineraries and excessive entertainment.
- In 2027, the focus will shift towards slower travel, meaningful experiences and quality family time.
- Families are increasingly prioritising nature, wellness, cultural discovery and opportunities to reconnect.
Ubud Emerges as a Family Travel Destination
- Ubud, Bali, offers families opportunities to explore lush landscapes, cultural traditions and nature-based experiences.
- Activities at The Westin Resort & Spa Ubud include:
- Farm visits and interactions with animals.
- Learning about tropical herbs and fruits.
- Outdoor activities and nature exploration.
- Farm-to-table dining featuring locally sourced ingredients.
Wellness and Family Activities
- Parents can enjoy yoga, cycling, running programmes and aqua aerobics.
- Children can participate in creative activities, outdoor adventures and the Westin Family Kids Club.
- Families can also explore the Sacred Monkey Forest Sanctuary, local art markets and scenic nature trails.
Ubud Family Staycation Package
The Westin Resort & Spa Ubud offers a family staycation package featuring:
- Complimentary stays for up to two children under 12 sharing their parents' room.
- Daily breakfast.
- Children's meals when dining with parents.
- One-way airport transfer for stays of two nights or more.
Focus on Meaningful Family Holidays
- The emerging travel approach encourages families to prioritise shared experiences over busy schedules.
- Nature, cultural immersion, wellness and personal connections are expected to shape family travel choices in 2027.
