Clemens Strauss Appointed Head of Loyalty and Marketing at Lufthansa Group

Clemens Strauss will assume responsibility for Loyalty and Marketing for Lufthansa Group effective January 1, 2027.

Leadership Appointment
- Lufthansa Group has appointed Clemens Strauss to lead its Loyalty and Marketing functions.
- He will assume the new responsibility effective 1 January 2027.
- The appointment brings the Group's loyalty ecosystem and corporate marketing under a single leadership structure.

New Responsibilities
- Oversee the strategy and development of Lufthansa Group's loyalty ecosystem.
- Lead the strategic direction of Miles & More.
- Strengthen integration of loyalty programmes and offerings across Group airlines.
- Manage Group-wide brand communications, marketing campaigns and standards.
- Oversee the strategic development of the Group's partnership portfolio.

Strengthening Customer Engagement
- Align loyalty initiatives and marketing activities across Lufthansa Group.
- Deliver a more integrated and consistent customer experience.
- Strengthen Lufthansa Group's positioning as the umbrella brand for its airlines.
- Improve coordination of customer communications across the Group.

Professional Background
- Clemens Strauss joined Lufthansa Group in 2014.
- Brings extensive leadership experience in marketing, customer experience and digital business models.
- Previously served as Managing Director of Oscar Bravo GmbH, Lufthansa Group's digital marketing unit.
- Most recently led Customer Experience, Product and Marketing at Eurowings in Cologne.

Strategic Focus
- The consolidation aims to create a more coordinated approach to customer loyalty and marketing.
- The move will support stronger customer relationships and closer integration across Lufthansa Group airlines.