WTTC Welcomes Oxford Street Traffic-Free Zone Ahead of WTM

The World Travel & Tourism Council (WTTC) has welcomed the launch of London's new traffic-free Oxford Street. Described the initiative as an example of how cities can invest in tourism growth and visitor experience.

World Travel Market (WTM) Connection
- The pedestrianisation was introduced just before World Travel Market (WTM), as global travel leaders gather in London.
- Nearly one kilometre of Oxford Street has been permanently closed to traffic.

London Leading European Tourism Growth
- WTTC forecasts Europe's Travel & Tourism sector will grow by 3.1% in 2026.
- The sector recorded 2.6% growth in 2025.
- London welcomed an estimated 16.4 million international visitors in 2025, making it one of the world's most visited cities.

WTTC's View
Gloria Guevara, President & CEO, WTTC
- Said London demonstrates the benefits of treating Travel & Tourism as a strategic priority.
- Described the Oxford Street transformation as a strong signal that the city is investing in visitor experience and tourism growth.
- Highlighted that Travel & Tourism is expected to generate around one-third of all new jobs globally over the next decade.

Mayor of London’s Perspective
Sadiq Khan, Mayor of London
- Said the pedestrianisation of Oxford Street will:
- Boost jobs and economic growth
- Unlock the potential of the West End
- Create a greener and more prosperous London

Global Tourism Outlook
- WTTC projects international visitor spending in Europe will increase by 5.8% in 2026.
- Globally, Travel & Tourism is expected to contribute a record US$11.9 trillion to the economy.
- The sector is forecast to support 375 million jobs worldwide, equivalent to one in nine jobs.

Call to Governments
- WTTC urged governments to support tourism growth through:
- Infrastructure investment
- Skills development
- Sustainable destination management
- Improved connectivity