Lemon Tree Hotels elevates its brand portfolio in Bengaluru and Hyderabad
Lemon Tree Hotels Ltd., one of India’s leading
hotel chains, announced the strategic brand elevation and repositioning of
three key properties across major technology and business hubs in Bengaluru and
Hyderabad.
Brand Elevation & Rebranding
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Lemon Tree Hotel, Electronics City, Bengaluru upgraded to Lemon Tree Premier, Electronics City, Bengaluru
Lemon Tree Hotel, Gachibowli, Hyderabad upgraded to Lemon Tree Premier, Gachibowli, Hyderabad
Red Fox Hotel, Hitec City, Hyderabad rebranded as Lemon Tree Hotel, Hitec City, Hyderabad
Strategic Objective
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Align hotel brands with evolving guest expectations and market demand.
Strengthen presence in Bengaluru and Hyderabad's major IT and business districts.
Enhance positioning across distinct customer segments through a differentiated brand portfolio.
Property Upgrades
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Significant investments made in renovation and upgrades.
Improvements focused on design, facilities, services, and overall guest experience.
Properties now reflect their respective brand identities and positioning.
Lemon Tree Premier, Electronics City, Bengaluru
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175 rooms and suites.
Citrus Café, Slounge, and Republic of Noodles.
Meeting and conference facilities, business centre, spa, gym, and swimming pool.
Located in Electronics City Phase I.
Lemon Tree Premier, Gachibowli, Hyderabad
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190 rooms and suites.
Citrus Café, Slounge, and Republic of Noodles.
Conference facilities, business centre, spa, gym, and swimming pool.
Situated in Hyderabad's Financial District.
Lemon Tree Hotel, Hitec City, Hyderabad
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121 rooms and suites.
Citrus Café, conference room, business centre, and fitness centre.
Convenient access to key IT parks and business hubs.
Management Quote
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President Vishvapreet Singh Cheema stated that the repositioning enables better alignment of each hotel's offerings with guest needs, strengthens market presence, and unlocks greater value from the existing portfolio.
Key Takeaway
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The rebranding reinforces Lemon Tree Hotels' strategy of maintaining a clearly differentiated multi-brand portfolio while maximizing growth opportunities in India's leading corporate travel markets.
