Marriott Vacations Worldwide Appoints Heena Patel as Chief Revenue Management Officer

Marriott Vacations Worldwide (“MVW”) announced the appointment of Heena Patel as Chief Revenue Management Officer, a newly created role and member of the company’s Executive Leadership Team. Patel will report to Mike Flaskey, President and Chief Operating Officer.

Key Responsibilities
- Lead the company's resort inventory optimization strategy.
- Oversee revenue management initiatives across the portfolio.
- Integrate rental demand, resort inventory, and digital commerce capabilities.
- Strengthen inventory management practices to maximize value creation.

Strategic Objectives
- Improve the utilization of resort inventory.
- Enhance the company's ability to meet rental demand efficiently.
- Create greater value for Owners, Members, guests, and shareholders.
- Support a more integrated and data-driven approach to inventory management.

Leadership Commentary
Mike Flaskey highlighted Patel's expertise in:
- Revenue management
- Inventory strategy
- Digital commerce
- Business transformation
- He noted that her leadership will help MVW further evolve its inventory optimization and revenue management capabilities.

Professional Background
Patel brings more than 25 years of leadership experience.
Her expertise spans:
- Hospitality operations
- Revenue management
- Inventory strategy
- Digital commerce
- Business transformation
- Most recently, she served as Senior Vice President, Rental Operations, Digital Marketing & Commerce at Travel + Leisure Co.

Patel's Statement
Patel expressed enthusiasm about joining Marriott Vacations Worldwide.
She emphasized the opportunity to combine:
- Inventory management
- Demand forecasting
- Digital capabilities
- Her goal is to enhance services for Owners, Members, and guests while maximizing resort inventory performance.

Significance of the Appointment
The creation of the CRMO position reflects MVW's focus on:
- Revenue growth
- Inventory optimization
- Digital transformation

- The appointment is expected to strengthen the company's ability to align inventory supply with customer demand and business objectives.