Emirates Official Store debuts 2026 EK FIT and EK TRAVEL collections
The Emirates Official Store has unveiled its latest EK FIT and EK TRAVEL lifestyle collections, just in time for the 10th Dubai Fitness Challenge, and the winter getaway season.
EK FIT Collection
Performance-Focused Activewear
- Made from lightweight, breathable fabrics with moisture-wicking properties.
- Designed for workouts, training sessions and active lifestyles.
Women's Range
- Mid-rise leggings
- Long-sleeve half-zip top with:
- Hidden back pocket
- Thumb holes
- Sports vest
- Available in navy, olive and burgundy.
Men's Range
- Long-sleeve training tee
- High-neck half-zip layering top
- Fitness shorts with:
- Inner support lining
- 7-inch length
- Elastic drawstring waist
- Available in navy, olive and burgundy.
EK FIT Accessories
- Navy gym bag with dedicated shoe compartment
- Lightweight quick-dry cap with mesh panels
- Insulated stainless-steel water bottle featuring:
- Leak-proof straw
- Silicone trims
- MagSafe ring for smartphone attachment
EK TRAVEL Collection
Premium Travel Loungewear
- Crafted from a soft modal-cotton blend.
- Designed for comfort during travel and everyday wear.
Women's Collection
- Oversized cropped half-zip top
- Matching wide-leg pants
- Available in navy and olive.
Men's Collection
- Crew-neck sweat top
- Matching straight-leg pants
- Features tailored pleat detailing
- Available in navy and olive.
Unisex Essentials
- Oversized T-shirt in a relaxed cotton-modal blend.
- Available in:
Burgundy,
Almond,
Navy,
Olive
Availability and Benefits
Where to Buy
- Available online via emirates.store.
- Also available at Emirates Official Stores across Dubai.
Pricing
- Prices start from AED 110.
Skywards Benefits
- Emirates Skywards members can earn and redeem Skywards Miles on purchases from the Emirates Official Store.
Key Highlights
- Sport-inspired EK FIT range for training and fitness.
- Comfortable EK TRAVEL collection for travel and leisure.
- Focus on functionality, comfort and contemporary style.
- Launch supports both the Dubai Fitness Challenge and winter travel season.
