Vignette Collection Expands Across Greater China with More One-of-a-Kind Luxury Stays
Vignette Collection, IHG Hotels & Resorts’ first luxury collection brand, continues to grow across Greater China, welcoming new hotels in Chengdu, Chongqing, Shanghai, Beidaihe, Qiandao Lake and Sanya this year, alongside the recent addition of The Hari Hong Kong, Vignette Collection.
Portfolio Growth
- IHG Hotels & Resorts’ luxury collection brand Vignette Collection is expanding across Greater China with new hotels in:
- Chengdu,
Chongqing,
Shanghai,
Beidaihe,
Qiandao Lake,
Sanya
- The portfolio has also been strengthened by the addition of The Hari Hong Kong, Vignette Collection.
Focus on Personalized Luxury
- The brand caters to travelers seeking distinctive and personalized experiences rooted in local culture and community.
- Each hotel is designed to reflect the character, heritage and lifestyle of its destination.
Three Brand Hallmarks
Vignette Collection is built around:
- One-of-a-Kind Stays
- Memorable Rituals
- A Means for Good
One-of-a-Kind Stays
Featured properties include:
- TFT Chongqing, Vignette Collection: Inspired by Chongqing's identity as the "Bridge City," incorporating bridge-themed design elements and local storytelling.
- THE ONE Shanghai Downtown, Vignette Collection: Showcases Shanghai's Art Deco heritage and offers connections to the city's contemporary art scene.
Memorable Rituals
Signature guest experiences include:
- Shanghai Snow World Hotel, Vignette Collection: Après-ski gatherings and beginner skiing experiences within Shanghai's indoor ski resort.
- Resea Hotel Beidaihe, Vignette Collection: Sunrise rituals celebrating the destination's coastal setting.
- Palm Springs Hotel Chengdu, Vignette Collection: Cultural activities inspired by Shu embroidery and traditional fragrance-making.
A Means for Good
The collection also supports local communities and sustainability initiatives:
- The Hari Hong Kong, Vignette Collection supports emerging artists through the Hari Art Prize.
- WM Hotel Hong Kong, Vignette Collection partners on beach clean-up initiatives to promote marine conservation.
- The Azure Ningbo, Vignette Collection converts coffee grounds and food waste into compost for its gardens.
Leadership Perspective
- According to IHG, luxury travelers are increasingly seeking meaningful, locally inspired experiences that leave lasting memories.
- Vignette Collection aims to connect guests with the culture, people and stories of each destination.
Key Takeaway
With a growing presence across Greater China, Vignette Collection is strengthening its position in the luxury hospitality segment through distinctive hotels, immersive local experiences and community-focused initiatives.
