Scenic Group and Polarverse Seacations Announce Strategic Partnership, to Drive Growth of Scenic and Emerald Ocean Yachts in India
Scenic Tours APAC Pte. Ltd. and Polarverse Seacations Pvt. Ltd, announced a strategic partnership to drive the growth of Scenic Ultra-Luxury Cruises and Emerald Luxury Cruises’ ocean yacht experiences in the Indian market.
Strategic Collaboration
- Parties involved: Scenic Tours APAC Pte. Ltd. and Polarverse Seacations Pvt. Ltd.
- Objective: Drive growth of Scenic Ultra-Luxury Cruises and Emerald Luxury Cruises ocean yacht experiences in India.
- Focus: Tap into rising demand among Indian high-net-worth travellers for immersive, personalized luxury journeys.
Partnership Highlights
- Scenic Group brings its award-winning fleet and global expertise in ultra-luxury ocean cruising.
- Polarverse contributes specialist knowledge in expedition and small-ship travel, enabling tailored experiences.
- Collaboration will:
- Build brand awareness for ultra-luxury and boutique ocean yachting.
- Strengthen trade engagement with travel advisors and tour operators.
- Provide product masterclasses and marketing support for travel partners.
Leadership Insights
- Anthony Laver, Scenic Group: India is a key growth market as affluent travellers seek meaningful, experiential journeys.
- Kiran Bhandari, Polarverse: Indian travellers are shifting from large cruise ships to hyper-exclusive, discovery-led experiences like Scenic Eclipse and Emerald Cruises.
- Dominic Tan, Scenic Group: Polarverse’s expertise in expedition cruising makes it an ideal partner to expand Scenic’s presence in India.
Big Picture
This partnership strengthens Scenic’s footprint in the Asia-Pacific region, positioning India as a key market for ultra-luxury ocean and expedition cruising. It also empowers Polarverse to lead trade engagement and education for boutique cruise experiences.
