IHG Hotels and Resorts to bring Noted Collection to Jordan with a coffee-inspired hotel in Amman

IHG Hotels & Resorts has signed a franchise agreement with Al Ameed Coffee to introduce its new premium collection brand, Noted Collection, to Jordan. Located in Amman, the 50-key hotel will offer a distinctive stay inspired by the country’s rich coffee culture.

Coffee-Inspired Hospitality
- IHG has signed a franchise agreement with Al Ameed Coffee to introduce its new premium lifestyle brand, Noted Collection, to Jordan.
- The 50-key hotel in Amman will be inspired by Jordan’s rich coffee culture, weaving coffee heritage and rituals into the guest journey.

Concept & Design
- Located on a key corridor connecting Amman to Queen Alia International Airport.
- The first two floors will feature a coffee reserve and experience centre, creating an immersive F&B destination.
- Guestrooms and public spaces will integrate coffee-inspired design and curated moments.

Brand Vision
- Noted Collection is IHG’s 21st brand, launched to bring together independent hotels with distinctive character and a strong sense of place.
- Each property is chosen for its individuality and ability to spark curiosity and conversation.

Partnership Strength
- Al Ameed Coffee, a homegrown Jordanian brand with over 50 years of heritage, brings authenticity and cultural relevance.
- The collaboration blends local craftsmanship and rituals with IHG’s global platform and loyalty program (IHG One Rewards).

Strategic Importance
- Expands IHG’s footprint in Jordan, where it already operates eight hotels across InterContinental, Crowne Plaza, and Holiday Inn Resort.
- Aligns with Jordan’s national tourism priorities and growing demand for premium lifestyle accommodation.

This project is a fascinating example of how global hospitality brands are partnering with local cultural icons to create experiences that feel both distinctive and deeply rooted in place.