Anantara Unveils the Grand Tour of Europe in Partnership with the Legendary Italian Marque Alfa Romeo

Rooted in the spirit of the 18th-century Grand Tour, this contemporary interpretation favours slow travel, sensory immersion and meaningful connection.

A Modern Grand Tour
- Immersive Driving Experience: Reimagines the historic Grand Tour for today’s luxury traveler.
- Guests drive Alfa Romeo’s iconic models — from the classic Giulietta to the modern Giulia sedan and Stelvio SUV, including high-performance Quadrifoglio variants.

First Itinerary: The Dolce Vita Tour
- Begins at Anantara Palazzo Naiadi Rome Hotel.
- Scenic journey through Castelli Romani hills, Sperlonga coastline, Ravello heights, and the Amalfi Coast, ending at Anantara Convento di Amalfi Grand Hotel.
- Experiences include seaside lunches, vineyard tastings, and golden-hour strolls in Positano.

Hospitality Meets Heritage
- Partnership builds on Anantara Concorso Roma 2026, where historic Alfa Romeos paraded through Rome.
- Combines Alfa Romeo’s passion and design with Anantara’s luxury hospitality and curated guest experiences.

Looking Ahead
- Expansion in 2027 with new routes:
- French Riviera
- Málaga to Marbella
- Dublin to Amsterdam
- Imperial Capitals Tour (Vienna to Budapest)
- Guests can choose full tours or individual itineraries, with optional connecting flights between Anantara properties.

Why It Matters
This collaboration blends Italian automotive passion with luxury hospitality, turning travel into a sensorial journey where the road becomes the story. It positions Anantara as a curator of authentic European experiences while Alfa Romeo brings the thrill of driving heritage.