IHG Hotels and Resorts named Official Hotel Partner of Men’s Rugby World Cup 2027
IHG Hotels & Resorts (IHG), one of the world's leading hotel companies, announced it has been named Official Hotel Partner of Rugby World Cup 2027, a significant global partnership that strengthens IHG’s connection to rugby’s biggest stage and creates exciting opportunities for fans and IHG One Rewards members around the world.
Partnership Details
- Official Hotel Partner: IHG has been named the Official Hotel Partner of Rugby World Cup 2027, hosted in Australia from 1 October to 13 November 2027.
- Scale of the event: Largest Rugby World Cup ever — 24 teams, 52 matches, 7 host cities.
- Role of IHG: Provide accommodation for teams, officials, and fans, while leveraging its global hotel network and loyalty program to enhance the fan experience.
Strategic Importance
- Global platform: Rugby World Cup is one of the world’s biggest sporting events, offering IHG visibility with millions of fans internationally.
- Loyalty engagement: With 160 million IHG One Rewards members, the partnership creates opportunities for exclusive experiences and deeper loyalty.
- Commercial impact: Expected to drive significant accommodation demand in Australia and boost brand awareness globally.
Rugby & Hospitality Connection
- Builds on IHG’s long-standing rugby partnerships: Rugby Australia, SANZAAR, Six Nations Rugby, and the upcoming Qatar Airways British & Irish Lions Tour to Australia 2025.
- Reinforces IHG’s positioning as a trusted hospitality partner for major sporting events.
Takeaway
This partnership is not just about hotel rooms — it’s about integrating hospitality into the fan journey, from planning travel to experiencing the tournament. It strengthens IHG’s brand presence in Australia while showcasing its global reach.
