The Airports Authority of India (AAI) launched nationwide “Yatri Seva Abhiyan” campaign

The Airports Authority of India (AAI) has launched the nationwide “Yatri Seva Abhiyan” campaign, running from 17 September to 10 October 2026, across its airport network. The initiative is designed to put passengers at the center of airport operations, focusing on service quality, convenience, and engagement.

Passenger Welcome:
Traditional tika and rose buds at Pune Airport, symbolizing warmth and courtesy.

Cultural Elements:
Rendition of Vande Mataram, lamp lighting, and cultural performances to foster unity and national pride.

Cleanliness & Sustainability:
- Tree plantation under Ek Ped Maa Ke Naam.
- Swachhata Hi Seva rally and cleanliness drive.

Awareness & Technology:
Nukkad Natak on Digi Yatra to promote seamless, tech-enabled travel.

Recognition & Inclusion:
- Felicitation of Safai Karamcharis and scholarships for their children.
- Passenger felicitation on UDAN flights, highlighting regional connectivity.

Nationwide Initiatives
- Seva Desks for elderly and passengers with reduced mobility.
- Folk and cultural dance programs showcasing regional heritage.
- Selfie with PM booths as passenger attractions.
- Daily theme-based initiatives covering accessibility, seating, parking, baggage, security, digital services, feedback, and sustainability.

Objective
The Abhiyan aims to build a culture of responsive, courteous, and passenger-centric service, ensuring that airports across India deliver not just efficiency but also a sense of care and hospitality.

This campaign is part of India’s broader push to make its airports future-ready and globally competitive, complementing infrastructure upgrades like Delhi Airport’s runway recommissioning and Air India’s transformation journey.