Technology, talent and customer focus key to future competitiveness of travel sector, say industry leaders at ATM 2026
At Arabian Travel Market (ATM) 2026, industry leaders made it clear that the next phase of travel growth will hinge on three pillars: technology, talent, and customer focus. Key insights from the roundtable “From Rebound to Readiness: Shaping What’s Next Across the Travel Ecosystem”:
Technology & AI:
- Anthony Nakache (Google MENA) emphasized travellers want frictionless planning, personalization, and integration.
- AI is seen as a tool to meet these higher expectations across planning, delivery, and post‑holiday engagement.
Human Element:
- Maha Nizam (Visa GCC Marketing) reminded that travel is deeply human. Technology should elevate what people can do, not replace them.
- Talent remains central to delivering meaningful experiences.
Customer-Centricity:
- Liam Findlay (Miral Destinations) stressed that every decision comes back to the customer first.
- Revenue and product development discussions are always anchored in customer needs.
Future Readiness:
- Danielle Curtis (RX Global) framed readiness as turning change into competitive advantage.
- Decisions around tech, talent, and customer experience today will determine long‑term competitiveness.
Context
- Theme: Travel 2040 – Driving New Frontiers Through Innovation and Technology.
- Focus areas: AI, digital transformation, smart mobility, evolving traveller expectations.
- ATM 2026 continues at Dubai World Trade Centre until 17 September 2026, marking its 33rd edition as the Middle East’s leading travel and tourism event.
What’s striking is how leaders are shifting from post‑pandemic recovery to future readiness, with AI and digital tools seen as enablers—but always balanced by the human touch.
