Tapestry Collection by Hilton Arrives In UK Capital With London Bridge Hotel Signing

Hilton announces the signing of London Bridge Hotel, Tapestry Collection by Hilton, as part of a franchise agreement with Gama Holdings, marking the debut of the lifestyle brand in the UK capital and becoming Hilton’s ninth brand in London.

London Bridge Hotel joins Tapestry Collection by Hilton
- Hilton has signed a franchise agreement with Gama Holdings to transform the London Bridge Hotel into part of the Tapestry Collection by Hilton, marking the brand’s debut in London.
- The property, located at 8–18 London Bridge Street, will undergo a £12 million renovation and is expected to open in early 2028.
- It will feature 153 guest rooms, including distinctive garden vault rooms, and a redesigned ground floor with multiple premium dining outlets operated by Individual Restaurants.

Location Advantage
- Situated beside London Bridge Station, within walking distance of The Shard, Borough Market, Tower Bridge, and the South Bank cultural district.
- Positioned to capture both corporate and leisure demand in one of London’s busiest districts.

Tapestry Collection Expansion
- Tapestry Collection is Hilton’s portfolio of independent lifestyle hotels, each reflecting local character and design.
- This signing builds on momentum in the UK & Ireland, with new properties in Plymouth and Cork (opening 2027), and existing hotels in St Albans, York, Portrush, and Dover.

Leadership Comments
- Christian Charnaux, Hilton EVP & Chief Development Officer: London remains a key growth market; this partnership strengthens Hilton’s lifestyle portfolio.
- Simon Elias, President of Gama Holdings: After 30+ years of ownership, partnering with Hilton ensures the hotel’s heritage blends with Hilton’s global strength.

Guest Benefits
- Guests will enjoy Hilton Honors loyalty program, with points, exclusive discounts, and digital conveniences like contactless check-in and room selection.

Big Picture
This move highlights Hilton’s strategy of expanding its lifestyle and boutique offerings in major global cities. With London being one of the world’s most competitive hospitality markets, the Tapestry Collection debut signals Hilton’s intent to capture travelers seeking authentic, locally inspired stays alongside its established upscale and luxury brands.