oneworld Loyalty Summit Brings Together Experts to Explore Latest Trends and Innovations Shaping the Loyalty Landscape
The oneworld Alliance and its 15 member airlines are convening experts, innovators and industry trend watchers in customer loyalty for the inaugural oneworld Loyalty Summit, the first event of its kind hosted by an airline alliance.
Event Overview
- Hosted by oneworld Alliance and its 15 member airlines.
- First-ever Loyalty Summit organized by an airline alliance.
- Goal: Create a platform for collaboration among loyalty experts, innovators, and trend watchers to shape the future of customer loyalty beyond flights.
Key Themes
- Loyalty as a strategic growth engine for travel businesses.
- Increasing role of technology, personalization, and partnerships.
- Extending loyalty beyond travel into shopping, banking, and hospitality.
- Live start-up pitches showcasing innovations in fraud prevention, redemption expansion, trip assurance, engagement, and AI-driven loyalty identity.
Notable Speakers
- Ole Orvér, CEO of oneworld
- Nat Pieper, CCO, American Airlines
- Brian Kelly, Founder & CEO, The Points Guy
- Sarah Moore, SVP & Head of Travel, Capital One
- Parveen Chander Kumar, EVP Commercial, Indian Hotels Company Limited
- Gary Leff, Founder, View from the Wing
- Scott Long, SVP, American Airlines AAdvantage
- Alex Hunter, Head of Loyalty, IAG
- Kate Sherwood, Head of Loyalty & Partnerships, Qantas
- Xavier Tausky, VP Loyalty, Qatar Airways
Start-up Pitches Highlighted
- Reclaim Protocol – Tackling loyalty fraud & digital verification
- FrequentFan – Expanding redemption categories
- WeatherPromise – Trip assurance for ancillaries
- SmartMedia Technologies – Driving loyalty engagement
- Rove – Unlocking untapped loyalty revenue
- Bonafide – AI & brand loyalty identity
Significance
This summit signals a shift in airline alliances: from focusing mainly on lounges and flight benefits to cross-industry loyalty ecosystems. It’s about embedding travel loyalty into everyday life—shopping, hotels, financial services—making it more holistic and lifestyle-oriented.
