Inception Group to open The Admiral’s Mess at Waldorf Astoria London – Admiralty Arch

Inception Group, the operator of unique and immersive hospitality concepts across London, is set to open The Admiral's Mess, a 2,400 sq ft bar concept at the landmark Waldorf Astoria London – Admiralty Arch, the highly anticipated new luxury hotel overlooking The Mall.

Opening:
Inception Group will launch The Admiral’s Mess, a 2,400 sq ft bar with 60 seats, inside the landmark Waldorf Astoria London – Admiralty Arch, overlooking The Mall.

Unique concept:
This venue sits outside Inception Group’s existing brands (like Mr Fogg’s and Cahoots), offering something distinctive for the historic Grade I listed monument.

Partnerships:
The restored Admiralty Arch will also host restaurants by Clare Smyth MBE and Daniel Boulud, with the restoration led by Reuben Brothers in partnership with Hilton.

Leadership comments:
- Charlie Gilkes, Co-Founder of Inception Group: “We are honoured to open within such an iconic London location and excited to have created a totally unique concept fitting for such a historic site.”
- Guillaume Marly, GM of Waldorf Astoria London – Admiralty Arch: “We are delighted to partner with Inception Group… Their expertise in crafting memorable experiences makes them a natural partner.”

Guest experience:
The Admiral’s Mess will join other hotel bars like Whiskey & Seaweed and the signature cocktail bar, adding another distinctive reason to visit.

👉 In short, this opening blends heritage, luxury, and immersive hospitality, reinforcing Admiralty Arch’s transformation into a premier destination for London’s high-end dining and nightlife.