Taj forays into luxury branded villas with Taj Mount Kusur Resort and Villas, Lonavala; developed by Amavi

Indian Hotels Company (IHCL), India’s largest hospitality company, announced the launch of Taj Mount Kusur Resort and Villas in Lonavala, Maharashtra. Developed in partnership with Amavi, India’s only hospitality-backed real estate brand, the project marks Taj’s entry into the luxury branded villa segment.

Project Highlights
- IHCL’s Taj brand enters the luxury branded villa segment for the first time, in partnership with Amavi.
- Spread across 34 acres in the Western Ghats, the development includes:
- 32 branded villas
- A 100-key Taj resort
- Panoramic views of lake and valley

Design & Lifestyle
- Villas feature contemporary barn-style architecture with glass façades and verandahs blending into nature.
- A two-acre Wabi-Sabi Central Park inspired by Japanese philosophy anchors the estate.
- Amenities include Miyawaki forest, zen gardens, stargazing decks, golf greens, fitness lawns, and sports courts.

Integrated Experience
- Club Amavi offers wellness, recreation, dining, and banquet facilities.
- Residents enjoy concierge, housekeeping, maintenance, and full access to Taj’s hospitality services.
- Villas are part of a lease-back programme, integrated into resort inventory for flexibility.

Strategic Location
- Situated between Mumbai and Pune, Lonavala is a well-established leisure destination known for valleys, waterfalls, and second-home appeal.

Leadership Voices
- Puneet Chhatwal (IHCL CEO): Taj continues to broaden its luxury portfolio, bringing its legacy into branded real estate.
- Apurv Kumar (Amavi Founder): Second homes should be about time and belonging, not responsibility.
- Amavi Founders (Sachin Agrawal & Bajrang Bararia): The project blends design, nature, and hospitality for modern luxury consumers.