Global Hotel Alliance expands with The Marmara Hotels, Turkey and PURO Hotels, Poland

Global Hotel Alliance (GHA), the world's largest alliance of independent hotel brands, is expanding its portfolio with two regional hospitality brands from Turkey and Poland.

GHA Expansion
- Global Hotel Alliance (GHA): World’s largest alliance of independent hotel brands.
- New members: The Marmara Hotels (Turkey) and PURO Hotels (Poland).
- Portfolio impact: Adds 15 hotels to GHA DISCOVERY loyalty programme.
- Marmara’s 6 properties are already live.
- PURO’s 9 properties will join in Q3 2026.

The Marmara Hotels – Turkish Hospitality
- Rooted in Istanbul, with 40+ years of heritage.
- Properties: Taksim Square, Pera, Bodrum, Antalya.
- Signature: Contemporary comfort + Turkish cultural authenticity.
- Heritage preservation:
- Esma Sultan Palace (Bosphorus landmark).
- Zeyrek Çinili Hamam (restored historic bathhouse).

PURO Hotels – Polish Urban Design
- Portfolio: 8 hotels in Warsaw, Wrocław, Kraków, Poznań, Gdańsk, Łódź.
- Concept: Design-led urban hotels blending art, gastronomy, and local culture.
- Style: Local character + Nordic sensibilities.
- Social hubs: Hotels double as community spaces for locals and travelers.
- Expansion: First hotels outside Poland — Budapest (2026) and Prague (2027).

GHA CEO Chris Hartley’s Perspective
- Independent brands seek global reach while retaining local identity.
- Turkey and Poland: Destinations with rising international demand.
- Aim: Offer members authentic experiences rooted in place.

This move strengthens GHA’s positioning as a platform for independent brands to scale globally without losing their cultural DNA.