Sabre confirmed as the official ATM Travel Tech Strategic Partner for ATM 2026
Arabian Travel Market (ATM) 2026 has confirmed Sabre as the official ATM Travel Tech Strategic Partner, underscoring the event’s focus on artificial intelligence (AI), data, and digital transformation in the travel industry.
Key Highlights
- Event Dates: 14–17 September 2026
- Venue: Dubai World Trade Centre
- Theme: Travel 2040: Driving New Frontiers Through Innovation and Technology
Sabre’s Role
- Industry shift from AI that recommends to agentic AI that acts, capable of managing complex journeys in real time.
- Sabre’s Agentic APIs and Model Context Protocol (MCP) server bridge third-party AI agents with enterprise travel systems, enabling autonomous search, booking, and servicing.
- Currently processes 11 billion shopping requests per month and 14,000 transactions per second, leveraging 50+ petabytes of travel data.
- Helping airlines, hotels, and travel sellers improve efficiency and deliver more personalized traveler experiences.
ATM Travel Tech 2026
- Debuts as a dedicated co-located event alongside ATM.
- Features 180+ exhibitors showcasing innovations in AI, robotics, immersive tech, fintech, and smart mobility.
- Future Stage & Tech & Innovation Hub: Sessions on AI-powered destination marketing, digital transformation, and live demos of emerging technologies.
- Speakers include Dragon Trail and Videc, among others.
Voices from the Event
- Chad Callaghan, Sabre: “Travellers don’t think about the technology behind a trip; they simply expect it to work. As AI moves from providing answers to taking action, Sabre’s role is to connect those experiences to the systems that power travel.”
- Danielle Curtis, RX Global: “Technology is now central to almost every business decision in travel. Sabre’s expertise will add significant value to discussions on innovation and the future of tourism.”
Takeaway:
ATM 2026 positions itself as a global hub for exploring how AI, automation, and digital transformation will redefine travel by 2040, with Sabre at the forefront of this evolution.
