EIH Limited and The Bhartiya Group to Launch a Wellness-Forward Portfolio of 20 Uber-Luxury Lifestyle Resorts

Bhartiya Hospitality, a part of Bhartiya, a leading Indian business group renowned for its expertise in integrated urban city development, real estate, fashion apparel, and hospitality, and EIH Limited, one of the world's most celebrated luxury hospitality leaders, today announced a strategic partnership to develop and operate a series of uber-luxury lifestyle resorts across India and select international destinations.

Strategic Partnership
- Parties involved: Bhartiya Hospitality (part of Bhartiya Group) + EIH Limited (The Oberoi Group).
- Vision: Develop 20 uber-luxury lifestyle resorts across India and select international destinations.
- Philosophy: Luxury defined not just by opulence, but by mindful living, joyful wellness, and intuitive service.

Resort Concept
- Design-led vision: Immersive gardens, seamless indoor–outdoor living.
- Architecture: Balance between private and social spaces.
- Guest experience: Tailored journeys focused on wellbeing, reflection, and inner joy.
- Service ethos: Craftsmanship of detail, intuitive environments, frictionless guest journeys.

Initial Destinations (by 2030)
- Coorg
- Kabini
- Hampi

Long-Term Vision
- 20 resorts under Oberoi management, blending Bhartiya’s expertise in sustainable lifestyle communities with Oberoi’s heritage of service excellence.
- Resorts designed for longer stays, encouraging deeper connection and transformation.

Leadership Voices
- Snehdeep Aggarwal (Bhartiya Group): Dreams of creating “blue zones” where people live, laugh, and love more.
- Arjun Oberoi (Executive Chairman): Design at the heart; immersive gardens and timeless elegance.
- Vikram Oberoi (CEO): Resorts will stimulate the senses and create lasting memories, leaving guests with a desire to return.

This partnership is essentially about redefining luxury hospitality in India: moving away from display and opulence, toward joyful wellness, mindful living, and design-driven experiences.