Luxury Focus Drives Meliá into the World's Top 10 Strongest Hotel Brands

Meliá Hotels International has been recognised as one of the world's strongest luxury hotel brands, ranking seventh in the luxury hotel brand strength ranking featured in Brand Finance's Hotels 50 2026 report.

Global Recognition
- Ranked 7th among the world’s strongest luxury hotel brands in Brand Finance Hotels 50 (2026).
- The only Spanish hotel company in the global top 10.
- Also placed among the top 10 strongest hotel brands overall, across all segments.

Strategic Transformation
- Premium & Luxury now make up 65% of Meliá’s portfolio and nearly 80% of its pipeline.
- Extensive repositioning and asset enhancement strategy: upgrading hotels, renovating properties, and aligning with modern luxury trends.
- Focus on design, gastronomy, wellness, sustainability, and personalized service.

Distinctive Luxury Portfolio
- Gran Meliá: Spanish exclusivity + cultural immersion.
- ME by Meliá: Lifestyle luxury with design, fashion, and creativity.
- Paradisus by Meliá: Luxury all-inclusive, rooted in local culture and nature.
- The Meliá Collection: Unique, authentic hotels with strong local identity.

Global Footprint
- Iconic destinations: Los Cabos, Bali, Iguazú, Serengeti.
- Major capitals: Madrid, Paris, Milan, Xi’an.
- Strategy: deliver tailored luxury experiences for discerning international travelers.

Big Picture
This recognition validates Meliá’s shift toward luxury-driven growth, positioning it as a serious global competitor in the premium hospitality space. It’s not just about brand value—it’s about creating emotional connections, distinctive experiences, and operational excellence.