Brigade Hospitality Rebrands MLR Convention Centre Whitefield as MLR Cultural Centre
Brigade Hospitality has rebranded its MLR Convention Centre in Whitefield as MLR Cultural Centre.
Rebranding Highlights
- MLR Convention Centre, Whitefield → now MLR Cultural Centre.
- Change reflects the venue’s evolution into a hub for arts, culture, and creative expression.
- Comes with a new logo and refreshed visual identity.
- MLR Convention Centre, JP Nagar → retains its original name and identity.
Cultural Focus
- Hosts diverse cultural events: music, theatre, dance, literature, performing arts.
- Shift in priority from conferences and corporate events to cultural engagements.
- Aim: Create a space where artists, audiences, and ideas meet.
Leadership Statement
- Gurmeet Singh (AVP, Brigade Hospitality):
- Identity change acknowledges cultural activities taking precedence.
- Venue will still accept corporate events, but focus is on celebrating India’s vibrant arts and culture.
- Goal: Deliver memorable experiences rooted in cultural fabric.
Strategic Impact
- Strengthens MLR Cultural Centre’s position as a leading destination for art, music, and cultural performances in Bengaluru and beyond.
- Reinforces Brigade Hospitality’s commitment to meaningful cultural engagements.
This rebranding signals a clear pivot: from being just a convention space to becoming a cultural landmark in Bengaluru.
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