Radisson Hotel Group launches global long-stay proposition to accelerate growth in fast-growing extended-stay segment

Radisson Hotel Group’s launch of Long Stays by Radisson Hotels is a strategic move to capture the booming extended-stay segment.

Proposition Highlights
- Target audience: B2B partners — relocation firms, travel management companies, corporate buyers.
- Commercial model:
- Tiered pricing based on length of stay.
- Standardized booking conditions.
- Partner-friendly commission structures.
- Distribution: Integrated with GDS and corporate agreements, simplifying procurement.
- Loyalty boost: Radisson Rewards offers 20% extra points on long-stay bookings.

Guest Experience
- Personalized pre-arrival planning.
- Dedicated hotel contacts for long-stay guests.
- Flexible housekeeping services.
- In-room solutions tailored for extended use.
- Consistent, home-like environment across participating hotels.

Market Context
- Responds to rising demand from international assignments, infrastructure projects, consulting, healthcare placements, and workforce mobility.
- Strong extended-stay demand in Dubai, Riyadh, Zurich, Amsterdam and other global hubs.
- Supports revenue optimization by increasing length of stay and improving conversion rates.

Leadership View
- Gianni Di Fede (CCO, Radisson Hotel Group): “By combining structured commercial terms with a consistent guest experience, we’re making it easier to win and service long-stay business at scale.”

This positions Radisson alongside other global chains investing heavily in extended-stay formats, but with a B2B-first approach that emphasizes corporate partnerships and standardized frameworks.