MSC Cruises is clearly betting big on Alaska as a marquee destination, with its third season scheduled for Summer 2028 aboard the newly refurbished MSC Poesia.
Itinerary Highlights (April 24 – Sept 18, 2028)
- Ketchikan – fishing heritage, Alaska Native culture.
- Icy Strait Point – Indigenous-owned, wildlife viewing and adventure.
- Tracy Arm Fjord – waterfalls, dramatic scenery, Sawyer Glaciers.
- Juneau – glacier access, outdoor recreation, history.
- Victoria, BC – gardens, architecture, waterfront charm.
Ship Enhancements
- MSC Yacht Club: 69 luxury suites, 24-hour butler, private restaurant, lounge, sundeck with whirlpools.
- New dining: Butcher’s Cut steakhouse and Kaito Sushi Bar.
- Wellness upgrades: MSC Aurea Spa, Technogym-powered fitness, Gentleman’s Barber, Top 15 Exclusive Solarium.
- Entertainment: production shows, live music, and Dirty Dancing: In Concert at sea.
Strategic Context
- Alaska has quickly become one of MSC’s most popular destinations, prompting expansion.
- The refurbished Poesia strengthens MSC’s luxury positioning with the Yacht Club concept.
- Between Alaska seasons, the ship will sail Grand Voyages via the Panama Canal between Miami and Seattle.
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