Hilton Continues Rapid Lifestyle Growth in South East Asia with Trio of Signings in Thailand and the Maldives

Hilton’s latest signings in Thailand and the Maldives show how aggressively lifestyle brands are expanding across South East Asia — and how Hilton is positioning itself to capture the demand for experience-driven stays.

Curio Collection by Hilton – Phuket
- Andamanda Voyage, opening end of 2026.
- 246-key resort inside the Andamanda Waterpark complex.
- First Curio Collection property in Phuket, designed with locally inspired character.

Tapestry Collection by Hilton – Chiang Mai
- Heritage building in Old Town (UNESCO-recognized).
- 65 rooms, reflecting Northern Thai architecture and culture.
- First Tapestry Collection property in Chiang Mai.

Tapestry Collection by Hilton – Maldives
- Coco de Mer Maldives, opening June 2027.
- 75-key resort, 25 minutes by speedboat from Malé.
- Combines authentic Maldivian experiences with accessibility.

Strategic Context
- Hilton aims to surpass 250 luxury and lifestyle properties across Asia Pacific.
- Lifestyle brands (Curio, Tapestry, Canopy, LXR) are being placed in high-demand resort and cultural destinations.
- Guests benefit from Hilton Honors loyalty program, with digital-first tools like mobile check-in and Digital Key.

Why It Matters
- Thailand and the Maldives are already lifestyle powerhouses; Hilton is reinforcing its footprint with independent-spirited brands that emphasize local culture.
- Reduced reliance on cookie-cutter hotels — instead, each property tells a story rooted in place.
- This aligns with broader industry trends: travelers want authenticity, design, and experiences, not just accommodation.