Allana–Captain Fresh Venture Targets 100-Store Protein Retail Network After Achieving ₹100-Crore Annualised Revenue Run-Rate

Indian Retail Alliance expands across South and West India, builds institutional partnerships and strengthens Allana Group’s presence in India’s fast-growing domestic protein market

Business Performance
- Revenue Run-Rate: Achieved ~₹100 crore annualised revenue Run-Rate within just two months of operations (≈₹8 crore monthly).
- Launch Timeline: Established in May 2026, quickly moved from planning to execution.
- Geographic Footprint: Active in Goa, Bengaluru, Kerala; rollouts underway in Pune and Kolhapur; evaluating entry into Hyderabad and other major markets.
- Expansion Goal: Targeting 100+ stores by August 2026 via soft launches, full-scale openings, and entrepreneur-led partnerships.

Diversified 7-7-7 Model
- 7 Product Categories
- 7 Retail & Distribution Channels (neighbourhood stores, modern retail, institutional, packaged products, quick commerce, etc.)
- 7 Priority Geographies

This model is designed to balance consumer reach, distribution flexibility, and geographic diversity.

Institutional Partnerships
- National Retail Chain: Prototype protein store to launch mid-August 2026, potentially scalable nationwide.
- Poultry Industry Association: Partnership in South India to accelerate expansion.
- Quick-Commerce Platform: Exploring packaged protein retail tie-up.
- Global MNC Audits: Undergoing supplier qualification to enter large institutional supply chains.

Strategic Value for Allana Group
- Downstream expansion into domestic protein retail.
- Greater value chain participation, diversified revenue, consumer insights, and stronger brand visibility.
- Institutional opportunities to complement Allana’s established food processing and export strengths.

Company Statement
IRAPL’s spokesperson emphasized that hitting ₹100 crore run-rate so quickly demonstrates the commercial potential of an organized protein retail platform, combining Allana’s sourcing and processing expertise with Captain Fresh’s technology and supply-chain capabilities.

This venture is essentially positioning itself as a scalable, trusted protein retail ecosystem in India, bridging farm-to-fork with modern retail and institutional channels.