FITUR Cruises 2027 marks its sixth edition as the leading international meeting point for the Spanish cruise tourism industry

FITUR Cruises, the section specialising in cruise tourism at the International Tourism Fair organised by IFEMA MADRID in collaboration with Cruceroadicto, is holding its sixth edition from 20 to 24 January 2027,having established itself as the largest international cruise event for Spanish-speakers.

Event Overview
- Dates: 20–24 January 2027
- Venue: IFEMA Madrid, Hall 4 (largest exhibition space yet)
- Sixth edition, now the leading international cruise event for Spanish-speakers
- Global sponsor: Discover Puerto Rico

Industry Context
- Cruise sector reached 37.2M passengers worldwide in 2025 (CLIA report).
- Nearly 90% of passengers say they plan to cruise again — strong loyalty and satisfaction.
- FITUR Cruises reflects this momentum with expanded participation and programming.

Unique Positioning
- Only Spanish-language event uniting cruise lines, destinations & ports, travel agencies, and travellers.
- Dual programme:
- Professional focus (weekdays) → networking, business development, industry debates.
- Consumer focus (weekend) → interactive experiences, direct engagement with travellers.

Programme Highlights
- Plaza Cruise Market (exhibitor showcase).
- Cruise Campus (training & knowledge sessions).
- Cruise Scavenger Hunt & ¡Todos a bordo! events for travellers.
- Cruceroadicto Awards ceremony.

Key debates:
- Evolution of the cruise experience.
- Polarisation of motivations — ship as destination vs. gateway to land experiences.
- Sustainability, tech innovation, and capacity management.

✨ Takeaway: FITUR Cruises 2027 isn’t just an exhibition — it’s a strategic forum for the cruise industry, blending professional networking with consumer engagement, and reflecting the sector’s record growth and resilience.