Radisson Hotel Group and Accenture Redefine Travel Discovery on ChatGPT

Radisson Hotel Group’s collaboration with Accenture to launch an AI-powered hotel discovery app inside ChatGPT is a fascinating example of how hospitality brands are embracing agentic commerce—a shift from traditional booking channels to conversational, intent-driven journeys.

Key Highlights
- Natural conversation booking: Travelers can start a ChatGPT conversation with `@RadissonHotels` and ask for tailored recommendations (e.g., “family-friendly weekend in Amsterdam” or “hotel in Paris with a gym near the Eiffel Tower”).
- Live inventory & rates: The app connects directly to Radisson’s systems, showing real-time availability, prices, amenities, and even map-based results.
- Seamless booking flow: Once travelers find the right property, they’re directed to Radisson’s website to complete reservations.
- Agentic commerce strategy: This is part of Radisson’s broader digital transformation, moving discovery and decision-making into AI-led experiences.

Why It Matters
- Consumer readiness: Accenture’s research shows 87% of travelers are open to using AI-powered travel agents, and 71% expect AI to influence at least half of their hotel/airline spend in the next year.
- Competitive edge: Traditional web traffic is declining as travelers shift to AI-driven touchpoints. Radisson is positioning itself to remain visible and bookable in this new landscape.
- Future roadmap: Plans include deeper personalization, loyalty recognition, in-chat booking, trip modifications, and even AI concierge services.

Voices from the Partnership
- Gianni Di Fede (Radisson): “We are reimagining hotel discovery for the next generation of travelers.”
- Ndidi Oteh (Accenture Song): “Agentic commerce is fundamentally changing how people discover and choose brands.”
- Emily Weiss (Accenture): Emphasized the need for brands to provide accurate, up-to-date, and easy-to-navigate information at every step.

This move is significant because it shows how hotels are not just digitizing but embedding themselves directly into AI ecosystems where travelers are already asking questions and making decisions.