Premium Craft Spirit Dasara Gin Enters India, Blending Indian Heritage with American Craft Distilling

More than three decades after leaving Mysore, entrepreneur Varchasvi Shankar is bringing a deeply personal story back home with the launch of Dasara Gin and Dasara Savari Gin in India.

A Spirit Rooted in Heritage
- Founder’s Journey: Entrepreneur Varchasvi Shankar, who left Mysore over 35 years ago, brings his story full circle with the launch of Dasara Gin and Dasara Savari Gin.
- Inspiration: Karnataka’s iconic Mysore Dasara festival—from the illuminated palace to the Jamboo Savari elephant procession—forms the cultural foundation of the brand.
- Craft Meets Culture: Distilled in Michigan by Shankar Distillers, blending Indian botanicals (turmeric, cardamom, orange zest) with American craft precision.

Product Highlights
- Dasara Gin: Balanced citrus freshness, floral notes, and warming spice.
- Dasara Savari Gin: Adds depth with botanicals like Darjeeling Black Tea; already awarded at San Francisco, London, and American craft spirits competitions.
- Versatility: Perfect for Gin & Tonics, Martinis, or modern cocktails.

Symbolism & Conservation
- The elephant motif on every bottle reflects Mysore Dasara’s procession and Shankar’s two-decade commitment to wildlife conservation, supporting Asian elephant protection through his foundation.

Market Context
- Launching first in Karnataka and Goa, tapping into India’s fast-growing premium gin market driven by cocktail culture and demand for authentic, story-led spirits.
- Positioned at the intersection of Indian inspiration and global craft credentials, offering a distinctive identity in the premium segment.

This launch is more than a product—it’s a homecoming story that ties memory, heritage, and craftsmanship into a bottle.