Travel + Leisure’s 2026 World’s Best Awards Spotlight Hilton’s Luxury and Lifestyle Brands and Properties

Hilton’s performance in the Travel + Leisure 2026 World’s Best Awards is a major milestone, showcasing the strength of its luxury and lifestyle portfolio. 22 Hilton properties across five brands were recognized:
Waldorf Astoria, LXR, Conrad, Hilton Hotels & Resorts, and Curio Collection.

Top Brand Rankings:
- LXR Hotels & Resorts ranked No. 3 Best Hotel Brand in the World.
- Waldorf Astoria Hotels & Resorts ranked No. 22 Best Hotel Brand in the World.

Waldorf Astoria Maldives Ithaafushi:
No. 9 among the Top 100 Hotels in the World, and No. 5 Best Resort in Asia.

Category Leaders:
- Waldorf Astoria Las Vegas, Waldorf Astoria Atlanta Buckhead, and The Roosevelt New Orleans each earned No. 1 rankings in their respective cities.

Conrad Hotels & Resorts:
Recognition in Tokyo, Los Angeles, Dublin, Istanbul, and Mexico (Tulum & Punta de Mita).

Curio Collection:
The Art Hotel Denver ranked No. 2 Best Hotel in Denver.

Hilton Hotels & Resorts:
Hilton Head Island property ranked No. 10 Best Resort in South Carolina.

Why It Matters
- These awards are reader-driven, with over 207,000 participants casting 661,000 votes, making them a powerful endorsement from travelers themselves.
- Hilton’s dual success — brand-level recognition and property-level wins — shows its ability to deliver both consistent luxury standards and distinctive local experiences.
- The recognition strengthens Hilton’s positioning against competitors like Marriott and Hyatt in the global luxury and lifestyle space.

This achievement underscores Hilton’s strategy of balancing heritage luxury (Waldorf Astoria) with immersive, boutique-style experiences (LXR, Curio), while maintaining strong urban and resort presences through Conrad and Hilton Hotels & Resorts.