Waldorf Astoria Hotels and Resorts to Debut in Miami Beach in Partnership with Reuben Brothers

Hilton and Reuben Brothers jointly announced the signing of a management agreement to transform a premier Miami Beach hotel into Waldorf Astoria Miami Beach, marking the brand’s debut in the market.

Property Transformation
- Location: 2201 Collins Avenue, one of Miami Beach’s most storied addresses.
- Scale: Rising 20 stories, featuring 348 newly refreshed suites — among the most spacious in the market, all with ocean views and private balconies.
- Timeline: Meticulous renovation and repositioning underway, with a Winter 2027 relaunch planned.

Guest Experience
- Arrival: Reimagined lobby and signature Peacock Alley gathering space.
- Dining: New food & beverage program led by world-class culinary talent.
- Wellness: Curated spa, enhanced fitness center.
- Leisure: 48,000 sq. ft. pool deck with private cabanas.
- Events: Revitalized venues for celebrations, social occasions, and corporate gatherings.

Strategic Significance
- Marks Waldorf Astoria’s debut in Miami Beach, adding to Hilton’s luxury portfolio growth across the Americas.
- Strengthens Hilton’s Florida presence (520+ properties statewide).
- Follows Hilton and Reuben Brothers’ partnership on Waldorf Astoria London – Admiralty Arch.
- Complements the forthcoming Waldorf Astoria Miami (Downtown) opening in 2028.

Leadership Perspectives
- Danny Hughes, Hilton Americas President: “This signing reflects the continued momentum of Hilton’s luxury portfolio growth… Miami Beach is a globally renowned locale with strong demand for elevated hospitality.”

- Kim Phoebus, COO US Hotels, Reuben Brothers: “Every room will feature a private balcony and sea view… this restoration represents the next chapter of Miami’s most coveted beachfront address.”

- Dino Michael, Hilton Luxury Brands SVP: “Miami Beach is an extraordinary canvas… Waldorf Astoria Miami Beach will bring a new chapter of elegance that honors the destination’s cultural energy and coastal beauty.”

Loyalty
- Will participate in Hilton Honors, offering exclusive member benefits and digital tools.

This project is significant because it blends heritage restoration with modern luxury, positioning Miami Beach as a new global flagship for Waldorf Astoria. It also signals Hilton’s strategy of anchoring its luxury portfolio in iconic, culturally vibrant destinations.